- Someone else may have a trademark claim to the name I am considering. I could become embroiled in a legal battle against a company with deep pockets, and I would stand zero chance.
- I’m not familiar with the rules & regulations governing charity work, my expertise in for-profit business.
- There are so many organizations that could use the financial aid I raise; how can I decide which one to send the donations to?
This is the resistance talking. Your brain (these examples come from mine) will concoct hundreds of reasons why you should not do this project. Do it anyway.
Every time I take a step through the resistance, I take one exciting step closer to completion of an idea. In this case, it’s a launch of a new product.
What ideas are you stalling on, and, how is your brain trying to stop you?