I’ve made a mistake recently with some of my marketing.
I started to do a few social media posts that were not aimed at the correct target audience.
I’ve realized that it doesn’t matter if some people don’t like it, or don’t get it.
If it’s not for them, it’s not for them.
That’s a good thing.
Better to delight the people who it’s really for, than try to please everyone.
I’d rather make a deep impact on a few people than a shallow one to a bunch.
Matt Fried 