Clients – Matt Fried

What Does It Cost To Get Good Tomatoes?

In certain places, the tomatoes are always old, yellowish, and bland. In other places, the tomatoes are always red, fresh, and robust. Yes, the red tomatoes cost the restaurant a lot more. What’s the cost of every meal not served to a returning customer?

A Valentine’s Day Business Love Story

Once I picked up a new client that was really sweet, bought lots of products from me, and paid on delivery every time. In a business sense, I was in love. In the first six months, there was nothing we wouldn’t do for one another. I took her out for drinks and we spent hoursContinue reading “A Valentine’s Day Business Love Story”

How To Lose A Client via Email

I just drafted an emotional email to a client, then quickly decided to place it in the trash. I made several points, which I was probably right about. I worded it very positively. But how were they going to feel about it? They were going to feel like they did something wrong. That’s not whatContinue reading “How To Lose A Client via Email”

Customers Don’t Need Flowers

They need a human response. You’d think that a human response is one of the simplest things to give in the field of customer service. It doesn’t have to be accompanied by a bouquet of flowers, a detailed graph, or even a smile. It does, however, have to be given. No response at all burnsContinue reading “Customers Don’t Need Flowers”

Would You Fire Your Biggest Client?

Would you fire your biggest client? I think the answer should be ‘yes’ if the situation warrants it. By that I mean, if the client is attempting to steer your business in an unhealthy direction. Perhaps they’re taking up too much of your money, time, effort, sanity … whatever the case may be but theContinue reading “Would You Fire Your Biggest Client?”

When Is A Mistake Also Perfect?

The other day I blurted a curse while talking to a client, and in that moment our relationship welded solid. My spouts of profanity are usually self-directed; they’re rarely part of a conversation with a client. The last, and perhaps only, time a client overheard me swearing, they stopped being a client. (That’s a storyContinue reading “When Is A Mistake Also Perfect?”