The Wild West

Here’s another reflection on the natural foods industry, after having just spent last week at Expo West, the largest natural foods trade show in the world:

It’s possible to make a food product that looks great, but is filled with – and tastes like – crap.

Of course my ‘antidote’ to this is also my #1 food rule: Read The Ingredients.

Please make sure you read the ingredients of every packaged food that you buy, because it really is the wild west out there.

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