The Band-Aid

I spent the better part of last week at Expo West, the largest natural foods trade show in the world.

I’m sure that I’ll share more reflections over the next few days.

For today, here’s the one thing that stood out to me the most: a quote.

“If your future looks better than your past, rip the fucking band-aid off.”

Matthew Levey, Founder of Field Trip Snacks

Yes, I saw & tasted lots of amazing foods, and met many amazing people.

But this quote from Matthew, who has been in the food business for a long time now, offers a lot of wisdom that he’s gained from the experience of building a brand from the ground up.

Of course, you can apply this to any future, whether you’re building a food brand or now.

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