This is, perhaps, the most important question you can ask yourself before beginning anything.
Whether it’s something for you, or someone else.
Whether it’s something personal, or professional.
Whether it’s a new diet, or a novel.
Or even, sometimes, something that you’re about to say.
If you’re not sure who it is for, or, it’s actually for someone else, it might be best not to do it at all.
Matt Fried 