People often come up to me and ask, ‘Hey Matt, have you heard about this new thing called ‘Forager’s?’, or, ‘I tried this new food recently and love it. Have you every tried Califia?’
I really love you ask me food questions. Keep doing it, please.
Here is my answer: the brand is not the food.
First, be aware of that. It’s the ingredients that matter.
The brand can become one which you trust, if you see that they consistently use good ingredients.
But there are many brands out there with fancy, healthy looking packaging, and questionable ingredient panels.
You need to know what you’re putting into your body, and, that’s not a name, slogan, or graphic design.