Commitment & Results

I’ve seen ads for gyms boasting ‘no commitment’.

When I see that, I think, ‘no results’.

In fact, if I were going to open a gym, I would consider only selling 6-month minimum memberships.

Look, I’m sure that the ‘no commitment’ hook gets a lot of people in the door. But that’s what they want; a lot of people in the door.

And I’m sure that a few of those people do get results. But, sadly, most of those people will visit the gym a few times, and then stop.

What I want is just for you to be transformed. And the only way to get there is to commit to the process.

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