I have one Customer who is relatively young, but, in terms of business acumen, he is wise.
He doesn’t have the years of experience under his belt that some others who run successful business do. He hasn’t run three different restaurants before finally nailing what works, for example.
He runs his business very well, and, as far as I know, it’s his first.
So, how is it that he is able to do this, with the savvy of professional, on his first go-round?
He sticks to the basics. He doesn’t try to be fancy. He doesn’t cut corners. He asks your name. He tells the truth. He does what he says he is going to do. He cares.
None of those things have anything to do with internet marketing, venture capital, or social media.
None of those things are easy.
They are all hard. But they are also all simple.