3 Stories

There is:

  • The story you tell yourself about your service; the one you want to believe .
  • The story your Customers are seeking; the one they want you to deliver. 
  • The story you are actually writing everyday, with your deeds. 

What’s the gap between them? How far apart are you from where you need to be? And, what can you do to change that? 

It turns out that you’re holding the pen. 

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