Your most loyal clients will withstand what one detractor says about you.

But there’s a tipping point between loyalty and the number of detractors.

How many times does is take for the same story start to sink in and change the way your customers feel about you?

One? Three? Five?

Oh – this effect works both ways.

Supporters (the opposite of detractors) breed loyalty faster & deeper as they grow in number.

So, it’s up to you what kind of story you’d like people to be telling.

That’s the only thing in your control.