“The Rules.”

There will be times when you write & tell a client ‘the rules’ or ‘the way it is’ repeatedly, yet they will just not seem to get it.

Here’s the thing:

‘The way it is for you’ doesn’t always work for them.

And, on top of that, if the way you are communicating that hasn’t worked until now, perhaps it’s your communication that could improve.

‘The rules’ are more often adhered when the benefit to the customer is clear, not the benefit to you.