This is the one of the first things you should do after coming up with a good food business idea.
Because a good food business idea happens every day.
Lots of people bake or make something in their home kitchen that is so good, they think they can sell it.
What will set you apart from them is to do what they often don’t, and that is, go out and test the market for validity.
If you have projections & potential investors with no customers, to be honest, I’m not really sure what that is worth.