“In The Unlikely Event …”

Except, it is likely. Bad things will happen.

The economy will take a dip. Big customers will leave. Markets will shift. Competitors will (tey to) copy and undercut you.

Your plane may not crash (literally or figuratively), but, if you’re prepared for one, you’ll be ready for anything.

You can diversify now.

And, you can refuse to compete solely on price, right now, by offering real service.