I have competition and I pay attention to them, but, I never follow them.
I let them do whatever they have to do. I can only control what I can control.
Sometimes that means that I have to let business go their way – and not chase it.
I will never be able to service every customer, or match every price.
What I can do is take every client who give me a chance to, and over-deliver to them like crazy.
Some don’t see it that way, and that’s OK.
The ones who do, to them, I have no competition. They’re the only ones I care about.