Over-Deliver Like Crazy

I have competition and I pay attention to them, but, I never follow them.
I let them do whatever they have to do. I can only control what I can control.

Sometimes that means that I have to let business go their way – and not chase it.

I will never be able to service every customer, or match every price.

What I can do is take every client who give me a chance to, and over-deliver to them like crazy.

Some don’t see it that way, and that’s OK.

The ones who do, to them, I have no competition. They’re the only ones I care about.

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