Why You Shouldn’t Dismiss Social Media For Your Business

Are you skeptical that ‘social media’ can grow your business? There is a lot of fluff out there, and it’s difficult to sift through. The easy thing to do is tell yourself:

  • I’m never going to ______ . (insert verb that you despise such as: tweet, blog, tumble, +1, or like)
  • It takes too much time to ______ . I have a business to run.
  • That’s old news, everyone is already _______ .

But now I am going to ask you:

  • What do you want for your business?
  • Do you have a better chance of finding that alone, or by connecting with the people who can deliver it directly to you?
  • Do you those people live next-door to you?

A few weeks ago I took a chance and reached out to a widely recognized industry professional. This person is at the top of their field; and regarded as one of the best. Simply by making sincere contact, I was given something I could never afford; more valuable than I can ever repay in dollars. I was given a spark.

(I rarely withhold specifics, but, in this case I don’t want to encourage this person receiving mass solicitations.)

The way in which I will repay their efforts is to double my efforts to make the project work, and spread the word about their business to others.

You might find great advice like that locally, but you’ll greatly increase your odds by using the internet.

I promise, as long as you know what you’re looking for, you won’t be wasting your time.


3 thoughts

  1. I don’t consider my blog a “business” since it doesn’t actually make me any money, but I tell you what, without my rampant use of social media to promote myself I think the only person who would read it is my Mom.

    1. Hah! Yes I am still trying to break through the “75% of my readership is friends & family barrier.”
      Serious answer – your blog is a business, because you are a business. Everything we put out there is part of our resume.
      You’re actually doing quite well at it. For example, I knew after reading 2 posts of yours that you were an excellent copywriter, and I would hire you to help me edit my first long form project.
      It’s the people who choose not to showcase themselves that I worry about most in this network economy.
      Now, go back to being funny.

      1. Thanks for the compliments and support! I freelance so I’m always looking for new clients and networking opportunities. Keep me in the back of your mind!
        Now back to the funniness.
        Er… something something fart joke.

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