Customers Don’t Need Flowers

They need a human response.
You’d think that a human response is one of the simplest things to give in the field of customer service.

It doesn’t have to be accompanied by a bouquet of flowers, a detailed graph, or even a smile. It does, however, have to be given.

No response at all burns bridges, even old bridges built on years of interactions.

Yet I continue to be baffled by companies that spend thousands of dollars to get me in the door, only to slam it in my face.

There is no faster way to point me towards the door of your competitor than to ignore me.

 

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